3M: A DEEP DIVE INTO SCOTCH CAST

Intro:

The 3M Company, formerly known as the Minnesota Mining and Manufacturing Company, is an American multinational conglomerate corporation operating in the fields of industry, worker safety, health care, and consumer goods.

3M Scotchcast asked us to review connected experience and journey map from multiple users to see how we might integrate technology and a multi-touchpoint experience into their scotchcast line, Our design team would utilize patents owned by 3M for this problem space.

Business Objectives

3M is hoping to leverage their technologies to not only be a material company, but be at the forefront of technology to make users feel supported. The company as a whole has pivoted from not just being a science based company, but to also incorporate ease to users and considering design into their products.

Deep Dive Research

Our research team consisted of myself and 3 other user experience designers on this specific project. It was decided to conduct a deep dive, so we could better understand the stakeholders, users, technologies, 3M patients and the competitors in these fields. Our design team created a trello board tracking system to discover information that might be vital to the design of the project. Our design team conducted research using periodicals, research articles, forums, talking with experts in the field and published search studies. Once completed, we each condensed the information into easily digestible Multi-page 11x17 PDFs, and held a meeting, discussing what we each found.

So. What did we find?

• Patients lack confidence to reach out before issues become problems.

• Providers lack time to monitor care compliance.
• Insurers lack quantitive visibility into patient well- being.

• How competitors are leveraging their technology

The Prototype and proposed solution

We sketched out ideas and used research to hone in on a new connected system that would be able to live within 3M’s large ecosystem. What we came up with extending 3M's ScotchCast capabilities with technology from 3M's skin-to-skin wearable division to create an app that integrated smart cast.

This smart cast will align patients, providers and insurers with high quality medical service by quantifying hard to measure patient well being, and keeping the patient connected during the home healing process.

The Experience Map

 We created a visualization representation showing how our connected ecosystem fits together to create an improved and cohesive user experience.  

Using post-its, color coding and a whiteboard we leveraged existing documentation to accelerate the creation including

• An updated strategy statement,

• Stages of experience

• Area’s our focus and what will change as a result

•  Proposed touch-points and how they connect to each other:

• User goals and tasks each touchpoint should support.

Digitized User Journey Map

Once completed, we created a finalized version of the updated user-flow in Adobe Illustrator, to better communicate our idea’s with the client which was also included in the finalized deliverable.  Some key aspects that we included to making this is to take advantage of is color coding the users and stakeholders, clear navigation in the process as well as a graph predicting experience and emotions while involved with ScotchCast

The Presentation

The final stage was to create a  presentation for our multi-touch strategy for the 3m connected cast for stakeholders involved with this project. To make this information resonate with our stakeholders and users we included:

• User-centered problems you identified

• An indication of where these problems exist in the current system ecosystem

• Our teams Design strategy

• How your strategy impacted the experience with our updated connected experience map

• Initial prototypes for the touch-points involved the new experience with annotations to explain key features/functions/intent

• Sketches and Storyboards envisioned of the users experience in conjunction with how they would experience our new incorporated ideas.

Evaluation

To see how effective the strategy is of implementing this new design into scotchcast must be done in sections. This way, we can see how incorporating a better user experience will ultimately make 3m more profitable in the future. This is an effective way to talk with stakeholders on the effectiveness of the new product.